Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are essential on the modern web. You need eyes on your website and leads in your sales pipeline, and that starts with targeting the right prospects with the right keywords and information.
One part of this is Pay-Per-Click (PPC) advertising platforms, like Google Adwords, Bing Ads, Facebook Ads and Instagram Ads. We take the time to sit down with each of our digital marketing clients and really understand their business and sales cycle in order to create a long-term digital marketing ecosystem. From there, we create keyword strategies and do competitive analysis to create and test our initial hypotheses. And then we test. And we revise our hypotheses. And we test again. And we constantly iterate until we've found you the keywords for your sale (whatever that sale may be) that will get you the highest level of conversion for the lowest cost.
The other side of the coin is SEO, which we track through Google Analytics and other SEO tools. It popular nowadays to say that "content is king" on the web, and it's very true—the best way to get to the top of Google's rankings is to create original, relevant content for your site. Everyone on GoodFolk's Digital Marketing team is a "full-brain" thinker; we all analyze your data as meticulously as we can choose the perfect adjective. We work with you to zero in on keywords that perform already perform well organically or in PPC, create tests based on keywords we think might do well, and then help tailor your content with the keywords that empirically lead to more conversion goals (sales, signups, just more traffic, etc.).
- Pay-Per-Click (PPC) Advertising (Google AdWords, Bing Ads)
- Search Engine Optimization (SEO)
- Social Media Advertising (Facebook, Instagram)