b2b can be beautiful
Kevyn Aucoin Beauty (KAB), a nationally-distributed luxury cosmetics company, wanted to better service their growing B2B client base with an online eCommerce portal featuring custom work flows that integrated tightly with their existing fulfillment partner.
Our team developed a powerful yet flexible B2B online sales channel using Magento Enterprise Edition, tailored to KAB’s complex business logic and the unique needs of B2B users. We created custom customer groups to allow for different payment terms, discount levels, and payment types per group to accommodate a wide variety of B2B customers. For a seamless order process, we also included custom Magento API development to integrate with KAB’s fulfillment partner for shipping and order confirmation.
Business customers can adjust the quantity fields for any item they want to order and instantly see the total cost of their bulk orders before adding products—often numbering in the thousands—to their shopping bag.
BEAUTY IN SIMPLICITY
In collaboration with KAB’s existing creative team at Popular Forces, our team developed highly customized layouts and design features to create a user-friendly interface for the B2B site. All the complexity of the Magento backend is hidden by intuitive designs, creating an easy, rich online ordering experience for KAB’s business customers.